To treat them (like any other BS generational term used these days) like real living and breathing human beings. Everyone is an individual with their own goals, drives and aspirations which are most definitely not defined by what year they were born in. Proceed accordingly.

That’s it.

*Sponsored by the Association for People who think all these “How to Attract and Retain” Gen Z, Millennials, whatever buzzwords gets clicks sweeping generalization articles are Crap”.