Ed is writing today about something he has seen all too often recently. Ed has noticed a new (and disturbing) trend of referring to yourself in the third person in your LinkedIn, Twitter, Facebook, Business bios and just about everywhere else. Ed wishes this would stop. Unless you have a professional bio writer, Ed thinks we all know it is YOU who are writing your profiles, hence Ed gets the heebie-jeebies from this. The purpose of networking and social, Ed believes, is to be more human and approachable, not the opposite. Ed gets off his soapbox.