Category Archive for: Employment Brand

Why we are still behaving like the “want ads” – but worse. #wecandobetter

I am old enough to remember the “want ads”. For those of you younger chaps out there who are unfamiliar with this, let me explain. There was once this thing called a “newspaper”. This was a bunch of papers, folded together, that had the news of the day printed on them. You could get these…

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Comic Con time!

As most of you know by now if you have read anything I have posted, I am a massively unabashed dork. If something has anything to do with my favorite movies, TV shows or toys from my youth I am in 100%. My wife still gets puzzled when I bring home new things (see toys,…

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Why We Buy (and Employment Branding)

Putting aside the essentials in life (food, medicine, etc.) I am constantly fascinated with why we buy things. For example: I had recently spent the weekend with some friends from out of town, and they immediately started asking me about my Apple watch. “Do you like it?” “What does it do that your phone can’t?”…

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The Top 5 Comedians of All Time – #thereisnospoonfriday

Last week’s post, The Top 5 Comedies of All Time sure got a lot of heated debates going. I love when that happens – and true to form I was taken to task for forgetting to include some really great movies. This, my friends, is why I play the game. I love when readers geek…

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#wecandobetter

We recruiters have a tough reputation these days. Google “ Recruiters are” and see the top results that come up. Ouch. Ask your friends and colleagues about their experiences with recruiters and see what they have to say. Double Ouch. I am sure to most of the non-recruiter world, the image they conjure up when…

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You aren’t a “ninja”

RANT WARNING! (What follows is a stream of thought rant about job titles and the silliness that has transpired with them over the last few years. If you call yourself a ninja, guru, Jedi or something similar you might want to leave right now) Still here? Excellent. Then I assume you, like me, think this…

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Debunking the counteroffer mythology according to recruiters

From a recruiter’s perspective, we have been taught since day one of our careers to demonize the counteroffer. It was as if the recruitment industry as a whole got together at the dawn of time and invented the “Counteroffer Boogeyman” that all of us were told scary stories about around the campfire and none of…

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Referring to yourself in the third person – it’s real and it is most definitely not fabulous

Ed is writing today about something he has seen all too often recently. Ed has noticed a new (and disturbing) trend of referring to yourself in the third person in your LinkedIn, Twitter, Facebook, Business bios and just about everywhere else. Ed wishes this would stop. Unless you have a professional bio writer, Ed thinks…

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Time to kill the “passive candidate” mentality

Companies seem to really like pain these days. How else can you explain this nonsensical current fascination with “passive candidates”? It doesn’t take Nostradumus to predict what happens when companies take the stance of “we must have passive candidates and active candidates are not what we are ideally looking for”. The result is a lot…

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Employment Branding is the new black – but are companies missing the point?

I am amazed every day at the new found relevance employment branding is seeing in the corporate world. Three years ago the very term “employment branding” would have elicited confused glares or marketing department snickers. Today, there is literally an entire industry sprouting up around it. Every day I am seeing articles and blog posts…

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